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Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity

Autor: Rory Sutherland

Žánr: Cizojazyčná literatura > English literature > Nonfiction > Psychology,Sociology and Philosophy

‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas TalebWhy is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.

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ISBN: 9780753556528
Název: Alchemy : magic of original thinking in a world of mind-numbing conformity
Autor: Sutherland, Rory, 1965-
Žánr: populárně-naučné publikace, popular works
Poznámky: Obsahuje rejstřík
Nakladatel: WH Allen
Rok vydání: 2020
Fyzický popis: 371 stran : ilustrace ; 20 cm
Formální heslo: populárně-naučné publikace, popular works
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Název (Google Books): Alchemy
Autoři: Rory Sutherland
Datum vydání (Google Books): 2021-05-13
Identifikátory (ISBN): 0753556529 (ISBN_10), 9780753556528 (ISBN_13)
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Kanonický odkaz na svazek: https://books.google.com/books/about/Alchemy.html?hl=&id=_YWRxgEACAAJ
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Vyhledávací úryvek (textSnippet): The best ideas dont make rational sense: they make you feel more than they make you think. Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times.

Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity